WITIA
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01 / 11Appendix
Corruption is an equilibrium

The Trust Layer for
The World's Spend

WITIA makes billions in procurement spend interrogable in plain language – reorienting the incentives that cause corruption, and making it economically irrational.

Backed by Emergent Ventures & Schmidt Futures Prometheus X Piloting with Europe's largest local authority Pilot briefed to the Home Secretary, national rollout discussed
The problem · in the auditors' own numbers

Every audit office reports the same thing: the money is leaking.

$950B–2.85T
OECD · UNODC · World Bank

lost to corruption worldwide, every year – 10–30% of the $9.5 trillion spent on public contracts.

These aren't our estimates. They're the auditors' own.

Sources · OECD · UNODC · World Bank · US GAO 2024 & FY2025 · UK NAO / PSFA 2023–24
Global: $950B–2.85T lost to corruption worldwide every year – 10–30% of the $9.5T spent on public contracts (OECD · UNODC · World Bank). United States: $233–521B lost to fraud across federal spending, every single year (GAO). United Kingdom: £55–81B lost to fraud and error in one year; only £13B was ever detected (NAO · PSFA).
The product · one platform, three functions

Ask. Detect. Protect.

i.

Ask

Interrogate an entire procurement landscape in plain language. Anomalous spend, hidden vendor relationships, cross-jurisdiction risk: answered in seconds.

ii.

Detect

Legacy tools drown investigators: 90–95% of alerts are false positives. WITIA orchestrates multi-step investigations across every transaction and surfaces the highest-risk cases for human audit – eight trust dimensions, audit-defensible evidence trails.

iii.

Protect

A cross-jurisdiction intelligence exchange. Fraud caught in one jurisdiction trains the model that protects the next.

The product · in motion

Ask it anything.

WITIA · Ask Live session · billions under analysis
›
3 clusters found$4.2M combined spend1 shared bank account
Meridian Civil Group LLC Same director · same account MC Infrastructure LLC
$1.8M across 47 invoices in the largest cluster, all awarded by the same department.
Evidence trail assembled · invoices, timestamps, registry links · 0.8s
Invoice amounts → $50,000 threshold
12 invoices within $1,800 of the approval threshold, all from one vendor cluster, over six weeks.
Pattern: invoice splitting · confidence high
41▼ 17 this quarterVendor trust score · 0 to 100
Identity integrity78
Competitive conduct22
Relationship risk35
Compliance transparency61
Primary driver: new shared ownership with a debarred entity, detected this month.

In a live demonstration, WITIA surfaced a shell-company network hidden across four tiers of subcontracting while processing one million transactions. Shown here with synthetic data; live-data validation is what the pilot delivers. False-positive rate: Datos Insights, 2025.

The moat · the exchange

Caught once. Blocked everywhere.

Flagged once, in Europe's largest local authority. Blocked across the network before the next bid is filed.

i. A transaction clears locally
ii. WITIA flags the pattern
iii. The network is immunised

Credit bureaus already solved this, for lending: they made reputation portable, and good behaviour rational. Procurement has no equivalent infrastructure. WITIA builds it.

Anonymised fraud patterns and debarment signals travel across the network. Standalone detection from day one; the exchange is additive.

The market · from the bottom up

One agreed pilot, multiplied.

TAM $250B+ SAM $15B+ SOM $100M+
The unit · agreed pilot
~$200k / yr

Europe's largest local authority, pro-rated. Every tier is this pilot, multiplied.

Areas to scale · the ring marks SOM's position, not its size · Sources: Fortune Business Insights · European Commission · US Census of Governments · Tussell · GAO · OECD

The unit, agreed pilot: ~$200k/yr (Europe's largest local authority, pro-rated). SOM $100M+ ARR: buyers personally liable for third-party risk – 10% of ~3,800 anglosphere public authorities at pilot pricing, with DORA-bound financial institutions the second door. SAM $15B+/yr: the anglosphere at value-based ACVs ($1–3M) plus regulated enterprise (Morgan Stanley design partnership). TAM $250B+/yr: Fortune Business Insights projects fraud prevention at $246B by 2032 counting detection software alone; vendor risk, continuous monitoring and the cross-jurisdiction network sit on top.
Business model

Priced to remove friction. Built to compound.

Phase one

Land

A fixed-fee engagement: ~$200k a year, the pro-rated price agreed at Europe's largest local authority. Sold to the finance officers personally accountable for the leak – flat, budgetable, inside an existing audit line, live data within one budget cycle.

ACV per authority
~$200k
Phase two

Expand

An annual platform subscription, tiered to procurement spend under management, with modules layered on: vendor risk scoring, pre-bid integrity, continuous monitoring. Same buyer, same line item, growing scope.

ACV per authority
~$500k
Phase three

Compound

Full platform pricing at a few basis points of spend under management, with exchange access as the retention lock. A $2B authority at 5bps is a $1M line: predictable for them, compounding for WITIA.

ACV per authority
$1M+

Illustrative. A $2B authority leaks tens of millions a year to fraud and error (US GAO and UK NAO loss rates); the platform fee is a rounding error against the loss, and a predictable line item rather than a recoveries clause.

Traction · from a standing start
Pilot agreed, terms in final negotiation
With the largest local authority in Europe, running $2B of annual procurement spend. We designed a six-month discovery-engagement format the authority agreed to, compressing a typical procurement cycle to a third and reaching live data within the budget window.
Briefed to the Home Secretary
Championed by the Crown Representative for Oracle, IBM and Microsoft – also the commissioner at Europe's largest local authority – who has briefed the pilot to the Home Secretary, with national rollout discussed, contingent on pilot success – and who has asked to join WITIA as an adviser.
Landing in the US
Conversations open at the largest and fastest-growing counties in the US, with the UK and US run in parallel from day one. Regulated finance is the second vertical: DORA makes third-party risk a mandated budget line with personal senior-manager liability. We sell to buyers who are personally accountable, into supplier networks that already overlap.
A $55B pipeline
Live conversations with councils representing £4B in UK annual spend plus the US counties above. Together these jurisdictions spend $55B a year on procurement.
Design partnership
With the Head of Generative AI at Morgan Stanley, who is joining WITIA as an adviser – validating the platform ahead of expansion beyond procurement.
The founder · built by someone who has lived this problem
Jordan Unokesan
Founder & CEO

Jordan Unokesan

Cambridge Land Economy (Law, Economics & Policy). Won the university-wide valedictorian prize, breaking four records with the highest attainment in the subject's recorded history. His dissertation surfaced $2B in anomalous procurement spend and changed national government policy, using the same fraud engine that powers WITIA. That work earned fellowships from Emergent Ventures and Schmidt Futures Prometheus X, and a place among Powerlist Magazine's top 10 Future Leaders. He taught himself to code during nine months of medical leave, built WITIA's detection engine and MVP solo in six weeks, and has shipped two production ML systems.

"For fifteen years I watched my father's construction company complete government contracts that were certified, approved, and never paid. Those who paid bribes got paid. I am building what would have protected him, and every contractor like him."
Jordan Unokesan · Founder

Deliberately solo at pre-seed: the MVP is built and the pilot agreed. This raise hires the founding team to build the production system inside it, on live data.

The ask

Raising $2M to begin the era of trust.

60%
The frontier team. Founding engineers around the MVP, and operators from the heights of public policy – soft yeses already in hand.
25%
Production & security. Taking the MVP to a government-grade production system inside the pilot: hardening, compliance, the first ERP connectors.
15%
Deployment & the exchange. Convert the pilot into a paid national reference, open the first US counties, and bring the first exchange nodes live.
i.
Live-data validation at Europe's largest local authority: the detection and trust engine proven on real spend.
ii.
Pilot converted to a paid national reference, with framework expansion into neighbouring councils and the first US counties underway.
iii.
The first exchange event: a debarment in one jurisdiction blocking a bid in another. The moment the network exists.

Corruption is an equilibrium.
Equilibria can be redesigned.

Get in touch
team@witia.ai witia.ai

Backed by Emergent Ventures and the Schmidt Futures Prometheus X Talent Fellowship.

Appendix · the obvious question

Why won't the incumbents fix this? They can't.

Every agentic operating system for procurement is being built right now – SAP, Coupa, Zip. All of them will need the one thing none of them can provide: independent trust. We're that layer.

i.

The ERP giants

If Oracle shipped a tool proving Oracle Financials enabled the leakage, it would be selling against itself. The vendors who run government finance are structurally unable to audit it.

ii.

Palantir

Wins through $20M national deployments, an order of magnitude above what a county or council can pay. The exact buyers Palantir can't reach are the ones WITIA is built for.

iii.

Point detection tools

Spend Network, OpenTender, SAP's fraud modules address detection in isolation. None build trust scores that restructure incentives. None learn across jurisdictions.

The moat is not the AI. It is the network: trust scores travel, so every jurisdiction that joins makes WITIA harder to replace, and impossible to copy without cannibalising the deals that fund the incumbents.

Appendix · trust scoring

Detection catches fraud after the fact. Trust scoring makes it irrational before it starts.

88
Preferred vendor
Expedited payments. Streamlined compliance. Reputation that compounds across the network.
Preferred · expedited payment
Standard monitoring
Elevated audit probability
Reciprocal debarment

Tap any dimension to flip its signal. Scores are ranked across vendors and confidence-weighted: a thin history cannot game an extreme score.